Marketing Specialist - Education Sector

Yayasan Universitas Pelita Harapan is seeking a dynamic Marketing Specialist to join our team and help shape innovative marketing strategies that drive enrollment and brand awareness. As a leading educational institution, we are committed to fostering a culture of excellence and innovation. In this role, you will be responsible for developing and implementing marketing campaigns that attract prospective students and enhance our university's reputation.

Based in the vibrant city of Denpasar, you will work alongside a talented team of professionals who are passionate about education and marketing. This is a unique opportunity to contribute to the growth and success of our university, while also developing your skills and advancing your career in the dynamic field of education marketing.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to increase student enrollment and brand awareness.
• Create and manage marketing campaigns across various digital and traditional channels.
• Conduct market research to identify trends and opportunities in the education sector.
• Collaborate with the admissions team to ensure a seamless student recruitment process.
• Analyze marketing performance data to optimize campaigns and improve results.
• Stay updated with the latest trends and best practices in education marketing.
• Manage social media accounts and create engaging content for our university's online presence.
• Attend industry events and conferences to network with professionals in the education sector.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, preferably in the education sector.
• Proficient in using marketing tools such as Google Analytics, Hootsuite, and Mailchimp.
• Strong understanding of digital marketing channels including SEO, SEM, and social media marketing.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with educational institutions and their marketing needs.
• Certification in digital marketing or a related field is a plus.

🛠️ Keahlian

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